Have you ever read something that has evoked an emotion, brought you closer to someone, or made you take action? If so, you probably understand just how powerful a piece of writing can be.
As a coach or trainer, your bio is one of the most important things you need to write. It needs to be short, elegant, and effective.
The question is, how should you write a good bio? More importantly, what should it look like, and how long should it be?
It seems complicated, but it doesn’t have to be. Read our article to learn how powerful a good bio can be and how to craft the perfect one.
Why a Personal Trainer Biography is Important
The fitness industry is jam-packed with personal trainers and coaches, each looking to make a name for themselves. Because of that, rising above the noise is quite challenging.
One option is to carve out a small niche and attract people that way. For example, you can be the ‘exercise science’ guy or base your entire identity around a single exercise or training method, as some people have done.
But, regardless of your chosen approach, writing an excellent personal training bio will play a massive role in your success.
A great bio tells people who you are, makes you more relatable, and boosts your authority. In contrast, a lousy biography leaves potential clients confused by not telling them who you are, where you come from, or how you can help.
The key things a professional bio needs are specificity, clarity, and a personal story. Most personal trainer biographies lack one or more key elements and are, therefore, not as impactful as they could be.
Crafting an Effective Bio As a Personal Trainer
As mentioned previously, a good bio should be clear, specific, and somewhat personal. Let’s look at each:
Clear & Specific
You’re a unique person with knowledge, expertise, and experience, so it’s only natural to showcase it. After all, personal training clients aren’t going to knock on your door and ask to work with you.
Before you write several pages, starting back from when you were in first grade and someone called you fat, stop and ask yourself:
- Is all that information necessary?
- Am I clearly and explicitly telling future clients how I can help them?
- Do I come across as relatable?
Consider the following personal trainer bio examples:
1. “I am a PN Certified Level 1 coach, currently working on Level 2. I am deeply passionate about helping people get fit and stay motivated on their fitness journey.”
2. “I am a certified personal trainer specializing in developing simple and effective training routines for busy clients who can’t spend an hour at the gym several times per week.”
The first is short, which is great, but it doesn’t work well for two reasons. First, it is difficult to understand unless prospective clients know what that Level 1 certification means.
Second, the bio is vague and doesn’t provide specific information on how this fitness trainer can help clients reach their goals.
The second bio is slightly longer, but you can instantly tell that it is more specific where it matters: telling future clients exactly what to expect.
You’ve probably heard it a thousand times before, but it bears repeating because people love stories.
Sharing stories is how we form bonds, get to know people, become more relatable, and share previous failures and successes.
A good personal story doesn’t have to be your entire life story. In fact, it’s much better to keep it concise because you wouldn’t want to bore a potential client to death.
It could be as short as one or two sentences. For instance:
“I was overweight and struggled with eating disorders for most of my life, but fitness has given me a purpose, helped me get in shape, and transformed my life. My mission is to share my knowledge and help others lead healthier and more fulfilling lives.”
Of course, that doesn’t mean you don’t have the right to share a longer version of your story with anyone interested. For instance, you can set up a bio page in a way where the most important information is near the top, but readers have the option to dive deep if they want to know more.
You can also include client testimonials between some paragraphs to display social proof.
Compelling Personal Trainer Bio: 3 Key Areas to Focus On
Your bio page can be as long or as short as you want, so long as the reader gains some immediate insights:
- Who you are
- How you can help them
- What kind of a person you are
Do you consider yourself a wordsmith? Start with the most crucial info and follow up with an extended version of your bio. Don’t believe you are a good writer? Write a longer bio and slowly remove everything you deem unnecessary or distracting.
Here are the key elements personal trainer biographies need:
- The trainer’s name
- A short story––where they come from, what struggles they’ve faced, the triumphs and setbacks)
- Credentials––college degree if relevant (exercise science, sports medicine, etc.), certifications, membership in professional organizations (e.g., NCSA), etc
- The type of people this trainer helps and how it can help the reader
A casual and laid-back approach is generally best. For example, when writing your bio, imagine you’re at a party and a stranger asks what you do for a living. How you formulate your initial reply is how you should write your personal training biography.
You can always make changes, add details, and polish your bio page later. The goal is to convey an authentic and honest persona because that engages people and makes them want to know more about you.
5 Tips for Nailing Your Bio Page Perfectly
1. It’s Not About You
A good bio makes it clear how you can help a prospective client. Be clear and specific.
“As someone who struggled with weight loss for years, I’ve experienced most of the challenges first-hand. My experience allows me to develop simple and sustainable exercise plans that take my client’s goals, needs, preferences, and schedule into consideration.”
2. Include a High-Quality Photo
No good personal trainer biography is complete without a high-quality, relevant photo. A good picture amplifies the bio and showcases the trainer’s passion for health and fitness.
Ideally, the photo should be of you wearing a big smile in a fitness setting. For example, if you run a personal training business, the photo could be of you at the gym, training a client, and having a good time.
3. Tell Your Story Right
A good story doesn’t have to be long. Touch on your starting point, mention some of your failures and setbacks, and share your success before moving on.
4. Write in First Person
As mentioned numerous times already, the goal of a good bio is to impact people and make you relatable. One simple way to accomplish that is to write in first person (I, me, we, us, etc.) and address clients directly (“you”).
5. Conclude With a Call to Action (CTA)
You’ve written a good bio and uploaded a great photo, but how do you conclude the whole thing? By telling the reader what they should do next.
Should the person call, email you, or contact your gym’s reception desk to book an appointment? Or maybe you’ve put together a quiz for potential clients and want them to take it?
Whatever it is, conclude the bio with a friendly, bold call to action.
Personal Trainer Biography Examples
Example 1: Martin Bugaj
Martin has done an excellent job sharing information on who he is and how he can help clients. He’s also included a relevant photo that further displays his expertise.
The only thing he could have done better is to write it in first person.
Example 2: Andria & Greg
Andria and Greg also do a great job sharing about themselves, displaying their expertise, and telling potential clients how they can help. Both have included relevant photos, and their biographies aren’t overly long.
Example 3: Gilberto Antonino Mesina
Gil’s bio is longer, but it works well because he immediately looks approachable and friendly. He also displays his certifications right away without spending unnecessary words on them.
One thing he could have done better is to modify the first couple of paragraphs, include a call to action, and then proceed with the rest of the information. You can check out the whole page here.
Common Mistakes to Avoid in Your Personal Trainer Biography
1. Writing In Third Person
Writing the bio in third person isn’t a fatal mistake, but it makes the text more formal, which can make you seem less relatable.
2. Low-Quality Photo
As mentioned above, a good photo can elevate the bio and make it much more impactful. In contrast, a low-quality or irrelevant photo can hinder the biography and make potential clients less likely to engage.
The worst thing you can do is not include a photo at all.
3. Me, Me, Me
The third common error to be mindful of is making the bio all about you. Sure, you must tell people who you are, what you do, and how you can help, but it can’t canter around you.
People will read your bio to know if you can help them and if you’re a good person to work with.
4. Making it too Long
A long bio increases the risk of losing the reader’s interest. So, keep it tight and specific.
You can always share additional information about your credentials, experience, life story, fitness journey, etc., but begin with a concise bio and a clear call to action.
5. Being Vague
Supporting clients on their fitness journey and encouraging beginners to step out of their comfort zone sounds nice, but it doesn’t say much.
Remove all vague statements from your bio and replace them with actionable and specific ways in which you can help people. Don’t be afraid to get clear and create a niche for yourself.
“I support clients on their fitness journey.” ⇒ “I create simple and sustainable training programs for overweight adults.”
6. No Call to Action
You can see it everywhere:
A great bio that hits all the marks, only to end abruptly and leave the person wondering what they should do next or how they can contact the trainer.
You should always conclude with a call to action because the objective of a good bio is to spark interest and attract new clients.
A good personal trainer bio is short, specific, and personal. It includes some information on who you are, where you come from, and how you can help the potential client. The tone is casual as if you’re conversing with a stranger at a party.
Focus on the clients and how you can help them, include a quality photo of yourself, and conclude with a specific call to action. It can be as simple as adding a link to a landing page for your personal training service.
Make a long first draft and gradually remove all the non-essential, confusing, and vague parts until you’re left with a clear, inspirational, and specific message.
Check out Hevy Coach if you’re wondering how to organize your client roster, provide training programs, and monitor everyone’s progress.